How shared value creation can create societal and economic progress
An exclusive seminar led by one of the most influential economists in the world and focusing on the social and environmental consequences of organisations. The session includes presentations and panel discussions, and is for managers who want to create shared value, and increase efficiency and co-operation.
"Michael Porter is the most famous and influential business professor who has ever lived." - Fortune
Often cited as being the father of modern strategy, Professor Michael Porter is seen as one of the world’s most influential thinkers about management and competitiveness. He’s the author of many books and papers and it was his ground-breaking work ‘The Competitive Advantage of Nations’ published in 1990 that first attracted attention. It offered new theories about how nations compete, and introduced the concept of economic clusters. Porter has continued to reshape the world’s thinking on matters of strategy, competition and innovation, and his ideas are at the very heart of teaching in business schools everywhere.
Rotterdam School of Management and Focus Conferences invite you to join us on Friday 20 May 2016 at the Van Nelle Fabriek in Rotterdam, to be inspired by Michael Porter and others and to learn how you can improve your organisation’s competitive position and creating new opportunities for growth.
This seminar is for every manager involved in the strategy process of their organisation, and is especially relevant for those who want to focus on the social and environmental consequences of their organisation to create shared value, and increase efficiency and co-operation.
When you want to grasp the essence of sustainable success, Michael Porter’s concepts such as competitive advantage, the value chain, five forces, clusters, differentiation and cost leadership are essential components. Now, Michael Porter introduces a new and revolutionary concept: shared value creation.
For decades, companies ignored the social and environmental consequences of their activities. They saw their main responsibility as delivering returns to shareholders, viewing obligations to society merely as ‘giving back’ through philanthropy.
Michael Porter makes a clear proposition; companies need to not only create economic value but also solve societal problems. Successful companies tackle social problems through a profitable business model and see societal problems as opportunities for business innovation and competitive advantage.
He calls for change in the way competition works in health care systems to improve patient care. How can stakeholders such as hospitals, employees, suppliers, patients, insurance companies and governments improve their strategies, activities and structures in such a way that ‘world class health care’ becomes available at a reasonable cost?
08.45 Registration and coffee
09.30 Opening
Pursey Heugens, Professor of Organization Theory, Development and Change, Rotterdam School of Management, Erasmus University
09.40 Creating shared value - Business must compete to change the world
Michael Porter
For decades many companies ignored the social and environmental consequences of their activities. Companies are now aiming to create shared value by tackling social problems through a profitable business model. They see societal problems as opportunities for business innovation and competitive advantage and reveal important unmet needs that can be addressed through new or redesigned products. Some companies have already made a sizable impact on major global social or environmental problems as part of their competitive strategy. These companies pursue a profit-making strategy and compete. They will improve people’s conditions and show the power of capitalism.
11.30 Break
12.00 Health and value
Michael Porter Most health care organisations in developed countries aim to deliver ‘world-class patient care’. This means our health care system must become more businesslike with regard to providing consistent, efficient and high-quality care. When the volume of patients with a particular condition is concentrated, providers can build multidisciplinary teams that are completely focused on meeting the most common needs of patients with that condition over the full care cycle. When treating more patients with a particular condition, outcome and cost measurements improve, which can enable gains in quality and efficiency. This requires health care organisations to adopt a more entrepreneurial spirit, experiment with self-management and adopt a start-up mentality.
13:30 Lunch
14.30 Creating Shared Values at Nestlé (38 commitments)
Marc Aurel Boersch, CEO, Nestlé Netherlands
How Nestlé is helping millions of malnourished families in India and other countries by providing inexpensive micronutrient-reinforced spices, which are now a fast-growing, profitable business.
15.00 Shared Values at Erasmus Medical Centre
Jan Hazelzet, MD PdD, CMIO/Professor in Healthcare Quality & Outcome, Erasmus University
Healthy people and excellent care at Erasmus MC.
15.30 Panel discussion on shared values
16.15 Closing & drinks
Michael Porter is regarded by many as the leading business guru of modern business strategy. He is author of three international bestsellers Competitive Advantage, Competitive Strategy and Redefining Healthcare.
Prof Hazelzet is also Clinical Lead of the Center for Value-Based Health Care that develops and implements strategies for driving demonstrable improvements in the value we deliver for patients.
His research interests include comparative corporate governance, business ethics, and bureaucracy, institutional, and demographic theories of organisation.
Dr van der Scheer is also President of the Supervisory Board of Stichting Boog, that governs and supports the delivery of first line health care in the Rotterdam area.
Date and time
Friday 20 May 2016. Doors open at 08:45. The seminar starts at 09:30 hours and finishes at around 16:15.
Venue
Van Nelle Fabriek
Van Nelleweg 1
3044 BC Rotterdam (Directions)
Phone +31 10 750 3500
Registration fee
The registration fee of € 995 (excl. VAT) includes all sessions, lunch, refreshments and hand-outs. RSM alumni and students are entitled to a discounted fee of € 795 (excl. VAT).
Group registration
This seminar presents a unique event for relationship marketing. Your customers and corporate relations will regard this seminar as a valuable experience. Five or more participants registering together receive:
Cancellation
If you are unable to attend you can send a substitute participant. Please let us know who will be coming in your place by emailing [email protected].
If you are unable to find a substitute, please notify Focus Conferences in writing by registered mail no later than 29 April 2016. We will charge a cancellation fee of € 125 (excl. VAT) and refund the balance. No refunds are available after 30 April 2016.
PE points
This seminar entitles you to 6 PE points.
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